HK0912:Marketing Analyst-Snr

職位描述

職稱: FedEx Express APAC
Job Title: HK0912:Marketing Analyst-Snr
職務申請 ID: RC158373
地點:
Hong Kong, Hong Kong

類別: Marketing
職務類型: Regular

Marketing Analyst / Senior Marketing Analyst (Digital Customer Experience Design) - To improve shipping (rate quote, account opening, shipping and pick-up, etc.) customer experience by planning, executing, measuring and innovating effective digital marketing strategy and tactics in alignment with divisional digital strategy to support business and customer experience goals.


Areas of Responsibility
1.     Digital Marketing
·        Utilize quantitative and qualitative data analysis skills to determine customer profiles and needs
·        Develop digital marketing strategies, products and channels that enable customers to self-serve
·        Develop and execute digital marketing campaigns to promote online, distributed and mobile software applications
·        Develop standard KPIs and reports to monitor the performance and effectiveness of digital tools and software usage
 
2.     Digital Software Development
·        Utilize customer-centric design thinking to identify and quantify customer digital software needs
·        Write Business Requirement Specification documents/or develop user story to detail needed software products and features
·        Conduct new or enhanced digital tools usability testing
 
3.     Customer Communications
·        Design, develop and execute external customer communications within the Asia Pacific region with the objective to increase awareness, adoption and usage of FedEx digital tools with within markets and across the region.
·        Design, develop and deliver internal communications, updates, marketing materials, job aids, project PowerPoint presentations, etc.


Minimum Requirements
Education:    
·        Bachelor’s degree in marketing or a related field
·        MBA preferred
 
Experience:   
·        Four (4) years for senior analyst and two (2) years for analyst in Marketing with proven results in digital marketing program development planning, execution and measurement, research & analysis or marketing communications
·        IT background or related working experience an advantage
 
Knowledge, Skills and Abilities Required
·        Quantitative and analytical competence
·        Solid written and verbal communications skills in English for internal and external audiences 
·        Project management knowledge and skills
·        Able to lead customer experience projects with minimal guidance
·        Able to make decisions, solve problems and negotiate with others using active listening, critical thinking, and persuasion skills
·        AGILE knowledge and principles will be considered as an advantage


我們的企業

聯邦快遞是全球規模最大的快遞運輸公司之一,並且持續獲選為世界500大企業以及《財富雜誌》全球最受尊崇公司之一。聯邦快遞提供迅速且可靠的快遞服務,範圍包括全世界超過 220 個國家及地區。

更多關於聯邦快遞的資訊,請參閱本頁。

我們的哲學

員工 - 服務 - 利潤。我們重視我們的員工,希望藉著員工給我們的顧客提供完美的服務,從而給予聯邦快遞足以令我們成長的利潤。我們在同業中的成功歸功於員工。透過員工 - 服務 - 利潤的哲學,我們擁有鼓勵員工創新的工作環境,盡所能給顧客提供最高品質的服務。

我們的文化

我們推崇創新、正直和承諾。我們有許多正式的政策、程序和方案來鼓勵我們的員工就個人及團隊層面達成的最佳表現。

我們的使命

我們力求成為同業中,致力於提供頂尖服務和成為領導品牌的最佳企業。