Digital Marketing Advisor-1

Description

Under minimal supervision, plans and executes digital product strategy, technology/product development, technology and/or product support and/or customer engagement strategies in support of the company’s product and service portfolio.

Essential Functions

• Conducts market and competitive analysis, product analysis, digital industry and customer research to create and optimize the customer experience. Partner with cross-functional teams to define, implement and launch market-leading, customer-centric products or programs.
• Provides subject matter expertise to support strategic priorities.
• Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
• Perform other duties as assigned.

The U.S. FedEx.com Content Experience team in Customer Engagement Marketing is looking for a web content led to manage experiences across several customer segments and products. Partnering with other web content experience leads on the team, you will:

• Create an annual content roadmap plan for fedex.com for your audiences/business units
• Partner with Analytics, SEO and Testing/Personalization teams to inform content opportunities, conduct experimentation and measure/report on web performance
• Partner with Strategy, Go to Market and Product teams to support business objectives and campaigns to drive revenue via fedex.com, leading cross-functional core teams as needed
• Manage agencies and vendors to assist with content creation, design and web authoring

Knowledge/ Skills Considered a Plus:

• Experience in Content Strategy, UX or Design
• Experience using AI/GenAI tools to assist with content creation and design
• Experience using Adobe Analytics and Adobe Experience Manager (or similar web analytics and CMS tools)
• Experience in both B2B and B2C marketing
• Strong collaboration and relationship-building skills
• Excellent communication skills and ability to deliver effective presentations to all levels of leadership

Minimum Education

Bachelor's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.

Minimum Experience

Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product marketing, management, or technology support.

More advanced degrees may offset experience requirements. A related Master’s Degree equals two (2) years experience.

Knowledge, Skills, and Abilities

Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.

Technical acumen.

Strong collaboration, communications and analytical skills.

Preferred Qualifications:

Pay Transparency:

Pay:

Additional Details: This position will be hybrid in Memphis, TN, Plano, TX or Pittsburgh, PA and candidates must live within a 50-mile radius. Employees will be required to work at a FedEx Campus location several times per week.

Federal Express Corporation is an Equal Opportunity Employer including, Vets/Disability.

Reasonable accommodations are available for qualified individuals with disabilities throughout the application process. Applicants who require reasonable accommodations in the application or hiring process should contact recruitmentsupport@fedex.com.

Applicants have rights under Federal Employment Laws:

• Know Your Rights
• Pay Transparency
• Family and Medical Leave Act (FMLA)
• Employee Polygraph Protection Act

E-Verify Program Participant: Federal Express Corporation participates in the Department of Homeland Security U.S. Citizenship and Immigration Services’ E-Verify program (For U.S. applicants and employees only). Please click below to learn more about the E-Verify program:

• E-Verify Notice (bilingual)
• Right to Work Notice (English) / (Spanish)