E58KP: (Sr) Brand Specialist

Description

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We have an exciting opportunity for you to join our Marketing team as a Marketing Specialist.

Who we are:
FedEx is the largest express transportation company in the world, connecting more than 220 countries and territories. We work to deliver the most important package of someone’s day, and this is just part of our story. We’re a leader in technology solutions and digital innovation, providing data insights that boost opportunities for our global customers. We’ve made logistics and warehousing a science fuelled by innovation. 530,000 team members strong, we are as diverse as the world we serve. We love what we do, and we do it well. Our reach is big, and so are our dreams. Join us and let's write our next chapter together.

What you will be doing:

Join our dynamic Brand team to help shape how our brand is positioned, expressed, and experienced across Europe. As part of this team, you’ll play a key role in ensuring brand consistency, supporting strategic initiatives, and helping drive brand expansion, reputation, and engagement.

This role is ideal for someone who thrives in a fast-moving environment and is eager to contribute across multiple brand disciplines including brand identity, internal consulting, strategic programs, research and governance. We’re looking for someone who is adaptable, collaborative, and excited to help advance the FedEx brand in Europe.

Responsibilities may include:

• Supporting brand positioning and identity, ensuring a strong and cohesive presence across all channels and touchpoints.
• Acting as an internal brand consultant, helping teams navigate brand guidelines, approvals, and creative execution.
• Contributing to brand expansion efforts, including branding and third-party integrations.
• Monitoring brand application, conducting audits, and identifying areas for improvement.
• Assisting with research and insights to track brand perception and reputation.
• Monitoring market trends, competitor branding strategies, and consumer behaviors to identify opportunities for differentiation.
• Supporting the development of brand health reports and strategic recommendations.
• Helping to shape brand initiatives and advocacy efforts.
• Assistin in developing and executing brand initiatives and brand advocacy programs
• Collaborating with cross-functional teams to ensure brand alignment in key strategic programs.

What do you bring with you:

We’re looking for team members who are:

• Brand-savvy: You have experience in branding, marketing, communications, or a related field and understand what it takes to build and maintain a strong brand.
• Adaptable & agile: You’re comfortable working in a dynamic environment and you can flex across different projects as needed.
• Strategic & creative thinkers: You can see both the big picture and the small details, bringing fresh ideas while ensuring brand consistency.
• Strong communicators & collaborators: You can engage with internal teams, external partners, and leadership to align on brand strategies and execution.
• Organized & proactive: You take ownership of projects, stay ahead of deadlines, and seek opportunities to improve processes and impact.

Preferred Qualifications & Experience:

• Experience: 10+ years of experience in brand management preferably in multinational companies.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Degree in Marketing, Communication, or a related field
• Demonstrated experience of project management
• Excellent verbal and written communication skills
• Good vendor management skills
• Ability to work independently
• Good PC & Microsoft office skills (especially PowerPoint and Excel

What do we offer:
• Attractive compensation package
• Training to get you started and on-the-job learning opportunities
• Extensive learning resources to further develop your skills and knowledge
• Tuition Assistance Program (*applicable for FedEx positions with a permanent contract)
• Employee Assistance Program for you and your family in difficult life situations
• Employee reduced-rate shipping
• Great career opportunities
• FedEx is one of the worlds most admired companies and trusted brands year after year

• Bring your ideas, individuality, and dreams to our global community. Feel good about where you work. Choose your career path - we’re ready to invest in your development. Join FedEx.

FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity employer and we are committed to a diverse and inclusive workforce in which we provide growth opportunities for all

Our Company

FedEx is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World’s Most Admired Companies by "Fortune" magazine. Every day FedEx delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe. We can serve this global network due to our outstanding team of FedEx team members, who are tasked with making every FedEx experience outstanding.

Our Philosophy

The People-Service-Profit philosophy (P-S-P) describes the principles that govern every FedEx decision, policy or activity. FedEx takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future. The essential element in making the People-Service-Profit philosophy such a positive force for the company is where we close the circle, and return these profits back into the business, and invest back in our people. Our success in the industry is attributed to our people. Through our P-S-P philosophy, we have a work environment that encourages team members to be innovative in delivering the highest possible quality of service to our customers. We care for their well-being, and value their contributions to the company.

Our Culture

Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions and activities in every part of the world. The FedEx culture and values have been a cornerstone of our success and growth since we began in the early 1970’s. While other companies can copy our systems, infrastructure and processes, our culture makes us unique and is often a differentiating factor as we compete and grow in today’s global marketplace.