LIFECYCLE MARKETING SPECIALIST
Description
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We have an exciting opportunity for you to join our Marketing team as a LIFECYCLE MARKETING SPECIALIST
Who we are:
FedEx is the largest express transportation company in the world, connecting more than 220 countries and territories. We work to deliver the most important package of someone’s day, and this is just part of our story. We’re a leader in technology solutions and digital innovation, providing data insights that boost opportunities for our global customers. We’ve made logistics and warehousing a science fuelled by innovation. 530,000 team members strong, we are as diverse as the world we serve. We love what we do, and we do it well. Our reach is big, and so are our dreams. Join us and let's write our next chapter together.
What you will be doing:
Manage pan European, Multi-channel, Customer Lifecycle Marketing Projects: Lead the execution of data driven, multi-channel, customer lifecycle and engagement marketing programmes across multiple European markets, ensuring alignment with local customer and market needs, market conditions, and business objectives. Coordinate with cross functional regional teams to tailor engagement strategies to each market, while maintaining global consistency.
Programme Management Across Functions: Oversee lifecycle marketing initiatives by collaborating with cross-functional teams, including marketing, product, IT, data analytics, and vendors. Ensure that all stakeholders are aligned, and projects are executed efficiently, on time, and within budget.
Design End-to-End Customer Engagement Journeys: Develop and optimise personalised, multi-channel customer engagement journeys that span the entire customer lifecycle, from acquisition and onboarding to retention and reactivation, ensuring seamless integration across email, web, mobile, social, and physical channels.
Cross-Channel Journey Orchestration: Coordinate lifecycle marketing efforts across digital and physical channels, ensuring consistent messaging, personalised offers, and an integrated customer experience that drives account activation, engagement, loyalty, growth and conversion.
Monitor and Optimise Programme Performance: Use data-driven insights and key performance indicators (KPIs) to track the success of engagement programmes. Continuously refine strategies and campaigns by working closely with analytics teams to evaluate customer behaviours, channel performance, and ROI.
Ensure Compliance with EU Regulatory and Legal Frameworks: Collaborate with legal and compliance teams to ensure all customer engagement initiatives, including data collection, storage, and customer communications, adhere to EU regulations such as GDPR, ePrivacy, and consumer protection laws.
What do you bring with you:
3+ Years of experience in lifecycle or engagement marketing with a proven track record of managing large multi country marketing engagement initiatives.
Project and Programme Management: Proven experience in managing marketing projects and programmes across multiple countries and functions. Strong organisational skills to ensure successful execution of campaigns within set timelines and budgets.
Cross-Functional Collaboration: Experience working with diverse teams such as marketing, IT, product, and analytics, ensuring cohesive execution of lifecycle marketing strategies that meet customer needs and both regional and global business objectives.
End-to-End Customer Journey Design: Expertise in developing and optimising personalised customer engagement journeys that cover the entire customer lifecycle. Ability to design cohesive experiences across digital and physical touchpoints. Sound understanding of customer engagement and lifecycle management strategy.
Multi-Channel Marketing Experience: Deep understanding of executing marketing campaigns across various channels such as email, mobile, web and social media ensuring an integrated and engaging customer experience.
Data-Driven Optimisation: Proficiency in using analytics tools (such as Google Analytics, CRM platforms, and marketing automation tools) to monitor and analyse programme and journey performance. Ability to interpret data insights and collaborate with analytics teams to continuously improve lifecycle marketing strategies.
What do we offer:
• Attractive compensation package
• Training to get you started and on-the-job learning opportunities
• Extensive learning resources to further develop your skills and knowledge
• Tuition Assistance Program (*applicable for FedEx positions with a permanent contract)
• Employee Assistance Program for you and your family in difficult life situations
• Employee reduced-rate shipping
• Great career opportunities
• FedEx is one of the worlds most admired companies and trusted brands year after year
Bring your ideas, individuality, and dreams to our global community. Feel good about where you work. Choose your career path - we’re ready to invest in your development. Join FedEx.
#LI-Hybrid
#LI-Hybrid
FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity employer and we are committed to a diverse and inclusive workforce in which we provide growth opportunities for all
Our Company
FedEx is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World’s Most Admired Companies by "Fortune" magazine. Every day FedEx delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe. We can serve this global network due to our outstanding team of FedEx team members, who are tasked with making every FedEx experience outstanding.
Our Philosophy
The People-Service-Profit philosophy (P-S-P) describes the principles that govern every FedEx decision, policy or activity. FedEx takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future. The essential element in making the People-Service-Profit philosophy such a positive force for the company is where we close the circle, and return these profits back into the business, and invest back in our people. Our success in the industry is attributed to our people. Through our P-S-P philosophy, we have a work environment that encourages team members to be innovative in delivering the highest possible quality of service to our customers. We care for their well-being, and value their contributions to the company.
Our Culture
Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions and activities in every part of the world. The FedEx culture and values have been a cornerstone of our success and growth since we began in the early 1970’s. While other companies can copy our systems, infrastructure and processes, our culture makes us unique and is often a differentiating factor as we compete and grow in today’s global marketplace.
