Marketing Manager

Description

Brand & Advertising; Internal Communications; External Communications; Customer Experience Design; Research; Product Development; Solution Development; Pricing; Vision/ Strategic Planning; Strategic Forecasting & Analysis; Marketing Operations; Customer Analytics

Job Title: Marketing Manager (Local Market Development)

Function: Marketing

Company: FedEx Vietnam

Work location: Ho Chi Minh City (Fit-for-purpose hybrid)   

Who we are  

At FedEx, moving the world doesn’t only mean delivering for our customers around the globe. Moving the world is also about creating what’s next. We are Team FedEx and we are 500,000+ people strong around the world. The work we all do comes down to one purpose: to provide our customers with outstanding experiences as we connect the world to what’s next.  

This isn’t a place to get just a job. Here, you get a career for life. It’s a place to enjoy constant change, growth, and progress in your career. Our willingness to innovate and transform is what keeps us at the forefront of our industry. With curiosity, inventiveness, and entrepreneurial spirit, we keep finding new and better ways to deliver results – for our customers, for our people and for the planet. 

Here, you will have the flexibility and empowerment to reimagine the new, spread your wings and see your impact. By doing so, we are motivated to be better together. And together, we will continue to drive and deliver excellence. 

Our Values 

We take pride in being a people-first company, where our employees feel safe, valued and respected. Our culture values empower us to deliver great results.

With one FedEx culture, we: 

Take care of each other | Commit to do good | Own outstanding | Drive business results | Create what’s next 

Awards 

• FedEx has consistently ranked among the top 20 in the “World’s Most Admired Companies” report, published in FORTUNE magazine, since 2001
• Ethisphere named FedEx as one of World’s Most Ethical Companies® in 2023
• Awarded HR Asia's Best Companies to Work for in Asia 2026

Job Summary

As the Marketing Manager at FedEx, you will be responsible for developing and implementing marketing strategies aimed at increasing market share and profitability across our business. You will conduct thorough market research to identify strategic growth opportunities and drive new business initiatives. Your role will involve designing and executing marketing campaigns tailored to acquire new prospects and nurture existing customer relationships.

Key Responsibilities:

• Establish, develop, and implement regional to local marketing strategies to increase market share and profitability across FedEx business.
• Conduct market research and drive strategic growth and new business opportunities.
• Design and develop a strong value proposition and customer experience to meet our distinctive business demand across targeted segments.
• Plan and execute marketing campaigns to acquire new prospect, which include nurture to retain our existing customer base.
• Responsible for resourceful planning, managing, reporting, and coordinating projects/initiatives to implement changes in accordance with market priorities.
• Develop and manage marketing budgets for the country, ensuring efficient use of resources and investment.

You will be a great fit if you have:

• Bachelor's Degree in Marketing with major in marketing research or strategic marketing, Finance/Economics, Engineering or related analytical fields.
• Eight (8) years of work experience 5 in strategic marketing planning

Knowledge, Skills and Abilities

• Excellent verbal and written communication skills for effective interaction with internal teams, external partners, and stakeholders.
• Ability to adapt to changing market conditions and implement strategies that respond to evolving business needs.
• Keep abreast on industry and market trends, preferable someone with extensive experience in e-commerce, air freight and international logistics.
• Demonstrated strong creativity in developing unique and effective marketing campaign.
• Strong analytical ability, demonstrating a deep understanding of business acumen and the strategic thinking required to drive substantial growth in market share.
• Proven experience in building and leading high-performing team.
• In terms of experience – sales support, selling skills + consultation
• Basic programming – macro on excel
• Existing development/developer team who will work together with them
• Nice to have: mandarin language proficiency
• (because client expansion, clients majority is from china)

What you can expect

• Attractive remuneration package includes: 

• Contractual Bonus 
• Tuition Assistance  

• Spread your wings and take ownership of your career with opportunities to advance through internal promotions, job rotations, training and leadership programs and cross-functional projects
• Complimentary 24/7 access to our learning platforms to support you in becoming who you want to be
• Work-life balance programs including hybrid work arrangement: WFH (work from home) and office 
• Health & wellness, employee assistance, and rewards and recognition programs 
• Special employee discounts on shipping, travel, and more

Our Commitment to Equal Opportunities

Our greatest asset at FedEx is our people. We are committed to building a diverse, equitable and inclusive workforce, and offer equal opportunities, fairness and respect to all regardless of who you are.  We encourage you to apply even if you feel your experience does not align with all the aspects in the job description as you could be exactly who we need for this or another opportunity. 

We do not tolerate discrimination or harassment based on race, color, ethnicity, national origin, religion, sex, age, genetic information, citizenship, disability, marital status, pregnancy, sexual orientation, gender identity, gender expression, veteran status or any other characteristic protected under national, state or local laws.   We will reasonably accommodate team members and third parties with physical and mental disabilities. 

Interested to join Team FedEx? 

Everyone at FedEx has a part to play. It’s about coming up with smart solutions, remaining resilient in the face of setbacks, and going above and beyond to get the job done. And whether you’re a business leader or delivery driver, you’ll be empowered to take responsibility and overcome each challenge in your own way.   

If this role and working environment sound like a place you can thrive in, apply today and let’s create what’s next together.

FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity/affirmative action employer and we are committed to a diverse, equitable, and inclusive workforce in which we enforce fair treatment, and provide growth opportunities for everyone.

All qualified applicants will receive consideration for employment regardless of age, race, color, national origin, genetics, religion, gender, marital status, pregnancy (including childbirth or a related medical condition), physical or mental disability, or any other characteristic protected by applicable laws, regulations, and ordinances.

Our Company

FedEx is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World’s Most Admired Companies by "Fortune" magazine. Every day FedEx delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe. We can serve this global network due to our outstanding team of FedEx team members, who are tasked with making every FedEx experience outstanding.

Our Philosophy

The People-Service-Profit philosophy (P-S-P) describes the principles that govern every FedEx decision, policy, or activity. FedEx takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future. The essential element in making the People-Service-Profit philosophy such a positive force for the company is where we close the circle, and return these profits back into the business, and invest back in our people. Our success in the industry is attributed to our people. Through our P-S-P philosophy, we have a work environment that encourages team members to be innovative in delivering the highest possible quality of service to our customers. We care for their well-being, and value their contributions to the company.

Our Culture

Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions, and activities in every part of the world. The FedEx culture and values have been a cornerstone of our success and growth since we began in the early 1970’s. While other companies can copy our systems, infrastructure, and processes, our culture makes us unique and is often a differentiating factor as we compete and grow in today’s global marketplace.