Marketing Specialist/ Go To Market and Content Specialist
Description
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We have an exciting opportunity for you to join our Marketing team as a Marketing Specialist - Go To Market and Content Specialist
Who we are:
FedEx is the largest express transportation company in the world, connecting more than 220 countries and territories. We work to deliver the most important package of someone’s day, and this is just part of our story. We’re a leader in technology solutions and digital innovation, providing data insights that boost opportunities for our global customers. We’ve made logistics and warehousing a science fuelled by innovation. 530,000 team members strong, we are as diverse as the world we serve. We love what we do, and we do it well. Our reach is big, and so are our dreams. Join us and let's write our next chapter together.
What you will be doing:
Craft engaging and on-brand content for multiple channels, including website, email, social media, product pages, and landing pages.
Collaborate with cross-functional teams to ensure content is aligned with European and Local business goals and brand guidelines and to ensure alignment and cohesion in messaging.
Tailor messaging for different target audiences and optimize content for SEO, engagement, and conversion.
Develop comprehensive GTM strategies for new product launches and campaigns across the FedEx service portfolio.
Coordinate the execution of campaigns and initiatives, ensuring timely delivery and cohesive messaging across all channels.
Manage the end-to-end execution of marketing projects, ensuring deliverables are met on time and within budget.
Monitor the performance of content and GTM initiatives, using data-driven insights to optimize future campaigns.
Work closely with external agencies to drive creative development and implementation.
What do you bring with you:
The ideal candidate would demonstrate:
Ability to create compelling content (in English) for diverse audiences, with strong editing and adaptation skills across various formats (blogs, social media, video scripts).
Strong understanding of go-to-market strategies, product positioning, and brand messaging, with experience in multi-channel campaign execution.
Ability to leverage market research and customer insights to inform strategy, with proficiency in digital marketing best practices and metrics.
Exceptional organizational skills with the ability to manage multiple projects, balance priorities, and meet deadlines.
Proven ability to work effectively with cross-functional teams and communicate clearly across all levels of the organization.
Familiarity with CMS, marketing automation tools, analytics platforms, and digital marketing channels (SEO, SEM, email, social media).
Ability to think creatively, solve problems, and adapt strategies to changing market conditions.
What do we offer:
• Attractive compensation package
• Training to get you started and on-the-job learning opportunities
• Extensive learning resources to further develop your skills and knowledge
• Tuition Assistance Program (*applicable for FedEx positions with a permanent contract)
• Employee Assistance Program for you and your family in difficult life situations
• Employee reduced-rate shipping
• Great career opportunities
• FedEx is one of the worlds most admired companies and trusted brands year after year
Bring your ideas, individuality, and dreams to our global community. Feel good about where you work. Choose your career path - we’re ready to invest in your development. Join FedEx.
#LI-Hybrid
#LI-Hybrid
FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity employer and we are committed to a diverse and inclusive workforce in which we provide growth opportunities for all
Our Company
FedEx is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World’s Most Admired Companies by "Fortune" magazine. Every day FedEx delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe. We can serve this global network due to our outstanding team of FedEx team members, who are tasked with making every FedEx experience outstanding.
Our Philosophy
The People-Service-Profit philosophy (P-S-P) describes the principles that govern every FedEx decision, policy or activity. FedEx takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future. The essential element in making the People-Service-Profit philosophy such a positive force for the company is where we close the circle, and return these profits back into the business, and invest back in our people. Our success in the industry is attributed to our people. Through our P-S-P philosophy, we have a work environment that encourages team members to be innovative in delivering the highest possible quality of service to our customers. We care for their well-being, and value their contributions to the company.
Our Culture
Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions and activities in every part of the world. The FedEx culture and values have been a cornerstone of our success and growth since we began in the early 1970’s. While other companies can copy our systems, infrastructure and processes, our culture makes us unique and is often a differentiating factor as we compete and grow in today’s global marketplace.
