Marketing Specialist - LOYALTY AND REWARDS
Description
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We have an exciting opportunity for you to join our Marketing team as a Marketing Specialist - LOYALTY AND REWARDS
Who we are:
FedEx is the largest express transportation company in the world, connecting more than 220 countries and territories. We work to deliver the most important package of someone’s day, and this is just part of our story. We’re a leader in technology solutions and digital innovation, providing data insights that boost opportunities for our global customers. We’ve made logistics and warehousing a science fuelled by innovation. 530,000 team members strong, we are as diverse as the world we serve. We love what we do, and we do it well. Our reach is big, and so are our dreams. Join us and let's write our next chapter together.
What you will be doing:
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Manage Loyalty Programme Implementation: Support the management, development and execution of FedEx Rewards across multiple European markets, ensuring that the programme continues to provide engaging, value-driven experiences and rewards for customers while meeting business goals. Identify opportunities and campaigns to drive new member registrations and reward redemptions.
Cross-Functional Collaboration Across Markets: Work closely with teams in different European markets to ensure the loyalty programme is effectively implemented and tailored to local market needs. Collaborate with marketing, legal, finance and sales teams across regions to ensure a unified approach to programme design and execution. Identify new markets for programme expansion and support any proposals with an ROI assessment.
Go-to-Market: Develop and create the campaigns, assets and collateral required to support the management, promotion and expansion of programme.
Programme Enhancements: Work with the Programme owner to identify improvements to the reward journeys, bonus offer strategy, reward catalogues and member experience.
Scheme Management: Proactively monitor rewards and points redemption rates to manage customer engagement and take corrective actions as appropriate.
Ensure Compliance with EU Regulatory and Legal Frameworks: Collaborate with legal and compliance teams to ensure all loyalty programme activities, including data collection, storage, and customer communications, adhere to EU regulations such as GDPR, data privacy, and consumer protection laws.
Budget Management: Support the budgeting process ensuring efficient allocation of resources, controlling expenses, and tracking program ROI to align with overall business objectives.
What do you bring with you:
3+ Years of Experience in Loyalty and Rewards Programs: A minimum of 3 years of experience managing or supporting loyalty and rewards programs, particularly within a multi-market, cross-functional, and regulatory-sensitive environment.
Cross-Functional and Cross-Market Collaboration: Proven ability to work across various teams and markets, ensuring loyalty programs are localized, legally compliant, and aligned with regional customer preferences. Strong coordination and communication skills to manage stakeholders across different regions.
EU Regulatory Expertise: In-depth understanding of the EU regulatory landscape, including GDPR, data privacy, and consumer protection laws, with hands-on experience ensuring that loyalty programs comply with these regulations across European markets.
Budgeting and Financial Planning: Strong experience in managing program budgets, including financial forecasting, expense tracking, and ensuring ROI through efficient program execution and resource management.
Legal and Compliance Collaboration: Ability to work closely with legal and compliance teams, ensuring that all program elements—such as data privacy, incentives, and customer communications—are legally compliant and risk-free.
Degree in Marketing, Communication, or a related field
Experience in (online) marketing is desirable
Demonstrated experience of project and event management
Excellent verbal and written communication skills
Good vendor management skills
Ability to work independently
Good PC & Microsoft office skills
What do we offer:
• Attractive compensation package
• Training to get you started and on-the-job learning opportunities
• Extensive learning resources to further develop your skills and knowledge
• Tuition Assistance Program (*applicable for FedEx positions with a permanent contract)
• Employee Assistance Program for you and your family in difficult life situations
• Employee reduced-rate shipping
• Great career opportunities
• FedEx is one of the worlds most admired companies and trusted brands year after year
Bring your ideas, individuality, and dreams to our global community. Feel good about where you work. Choose your career path - we’re ready to invest in your development. Join FedEx
#LI-Hybrid
#LI-Hybrid
FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity employer and we are committed to a diverse and inclusive workforce in which we provide growth opportunities for all
Our Company
FedEx is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World’s Most Admired Companies by "Fortune" magazine. Every day FedEx delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe. We can serve this global network due to our outstanding team of FedEx team members, who are tasked with making every FedEx experience outstanding.
Our Philosophy
The People-Service-Profit philosophy (P-S-P) describes the principles that govern every FedEx decision, policy or activity. FedEx takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future. The essential element in making the People-Service-Profit philosophy such a positive force for the company is where we close the circle, and return these profits back into the business, and invest back in our people. Our success in the industry is attributed to our people. Through our P-S-P philosophy, we have a work environment that encourages team members to be innovative in delivering the highest possible quality of service to our customers. We care for their well-being, and value their contributions to the company.
Our Culture
Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions and activities in every part of the world. The FedEx culture and values have been a cornerstone of our success and growth since we began in the early 1970’s. While other companies can copy our systems, infrastructure and processes, our culture makes us unique and is often a differentiating factor as we compete and grow in today’s global marketplace.
