Marketing Specialist - Marketing TECHNOLOGY Specialist
Description
-
We have an exciting opportunity for you to join our Marketing team as a Marketing Specialist - Marketing TECHNOLOGY Specialist
Who we are:
FedEx is the largest express transportation company in the world, connecting more than 220 countries and territories. We work to deliver the most important package of someone’s day, and this is just part of our story. We’re a leader in technology solutions and digital innovation, providing data insights that boost opportunities for our global customers. We’ve made logistics and warehousing a science fuelled by innovation. 530,000 team members strong, we are as diverse as the world we serve. We love what we do, and we do it well. Our reach is big, and so are our dreams. Join us and let's write our next chapter together.
What you will be doing:
Enable the wider marketing organization to design, build, and configure advanced automation workflows across multiple channels, using modern orchestration tools like Asana, Relay42 and Salesforce Data Cloud, including email sequences, customer journeys, and triggered campaigns.
Integrate Marketing Platforms: Implement and manage integrations between modern orchestration tools like Relay42, Salesforce Marketing Cloud, and other systems (e.g., Salesforce CRM (sales cloud, service cloud), cloud and on premise data warehouses e.g. Azure) to ensure seamless data flow and enhanced campaign functionality.
Support campaign audience selection: Utilize tools like Relay42 and Salesforce Data Cloud to create and manage advanced audience segmentation and personalized marketing experiences based on customer needs, behavior, and engagement patterns.
Optimize Marketing Automation Systems: Monitor, optimize, and improve automation systems to ensure maximum effectiveness of mar-tech stack and performance efficiency, and enhance the reliability and effectiveness of marketing campaigns. Includes working with technology partners and vendors.
Conduct Technical Training and Documentation: Provide technical training and support to marketing teams on the use of tools like Asana, Percolate, Relay42 and Salesforce Marketing Cloud. Develop and maintain documentation for processes, workflows, and system configurations.
What do you bring with you:
The ideal candidate would demonstrate:
Demonstrated Technical Expertise in Marketing Automation Tools: Advanced knowledge of Salesforce Marketing Cloud, including hands-on experience with their technical features, configuration options, and API integrations.
Experience innovating with new marketing technologies and implementing changes in a cross functional and multi country large organization
Advanced Workflow Design: Skilled in designing and implementing automation workflows, including trigger-based campaigns, dynamic content, and multi-step customer journeys.
Problem-Solving and business partnership: Strong technical problem-solving abilities to diagnose and recommend solutions to enable marketing outcomes through technology, ensuring optimal performance.
Technical Communication and Documentation: Ability to communicate complex technical concepts clearly and effectively, and to create detailed documentation for system configurations, processes, and best practices.
What do we offer:
• Attractive compensation package
• Training to get you started and on-the-job learning opportunities
• Extensive learning resources to further develop your skills and knowledge
• Tuition Assistance Program (*applicable for FedEx positions with a permanent contract)
• Employee Assistance Program for you and your family in difficult life situations
• Employee reduced-rate shipping
• Great career opportunities
• FedEx is one of the worlds most admired companies and trusted brands year after year
Bring your ideas, individuality, and dreams to our global community. Feel good about where you work. Choose your career path - we’re ready to invest in your development. Join FedEx.
#LI-Hybrid
#LI-Hybrid
FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity employer and we are committed to a diverse and inclusive workforce in which we provide growth opportunities for all
Our Company
FedEx is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World’s Most Admired Companies by "Fortune" magazine. Every day FedEx delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe. We can serve this global network due to our outstanding team of FedEx team members, who are tasked with making every FedEx experience outstanding.
Our Philosophy
The People-Service-Profit philosophy (P-S-P) describes the principles that govern every FedEx decision, policy or activity. FedEx takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future. The essential element in making the People-Service-Profit philosophy such a positive force for the company is where we close the circle, and return these profits back into the business, and invest back in our people. Our success in the industry is attributed to our people. Through our P-S-P philosophy, we have a work environment that encourages team members to be innovative in delivering the highest possible quality of service to our customers. We care for their well-being, and value their contributions to the company.
Our Culture
Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions and activities in every part of the world. The FedEx culture and values have been a cornerstone of our success and growth since we began in the early 1970’s. While other companies can copy our systems, infrastructure and processes, our culture makes us unique and is often a differentiating factor as we compete and grow in today’s global marketplace.
