Marketing Specialist - PAID SEARCH ADVERTISING SPECIALIST

Description

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We have an exciting opportunity for you to join our Marketing team as a Marketing Specialist - PAID SEARCH ADVERTISING SPECIALIST

Who we are:
FedEx is the largest express transportation company in the world, connecting more than 220 countries and territories. We work to deliver the most important package of someone’s day, and this is just part of our story. We’re a leader in technology solutions and digital innovation, providing data insights that boost opportunities for our global customers. We’ve made logistics and warehousing a science fuelled by innovation. 530,000 team members strong, we are as diverse as the world we serve. We love what we do, and we do it well. Our reach is big, and so are our dreams. Join us and let's write our next chapter together.

What you will be doing:

• Plan, execute, and optimize paid search advertising campaigns for FedEx in Europe across Google, Bing and other search platforms to increase brand visibility, drive traffic to fedex.com and generate leads.
• Monitor and analyze campaign performance metrics (CTR, CPA, ROAS, etc.) to ensure efficient budget use.
• Conduct keyword research and competitor analysis to identify opportunities for campaign improvements.
• Collaborate with cross-functional teams to align campaigns with broader business objectives and ensure cohesive integration with SEO, display, and social strategies.
• Manage external media agencies, ensuring they deliver on key performance targets and in line with our objectives
• Review agency reports and provide feedback on strategy, performance, and areas for optimization
• Continuously test and refine ad copy, landing pages, and bidding strategies.
• Provide regular performance reports to stakeholders and recommend actionable insights.
• Stay up to date on industry trends, search engine algorithm updates, and best practices in paid search marketing.

What do you bring with you:

• 3+ years of experience in paid search advertising (PPC)
• Proven track record of managing multi-country paid search campaigns achieving high ROI.
• Strong proficiency in Google Ads, Bing Ads, Google Analytics, and other related tools.
• Familiarity with A/B testing and conversion rate optimization.
• Analytical mindset with the ability to translate data into actionable insights.
• Experience working in a fast-paced, dynamic environment, preferably in an international setting.
• Fluent in English. Strong written and verbal communication skills

What do we offer:
• Attractive compensation package
• Training to get you started and on-the-job learning opportunities
• Extensive learning resources to further develop your skills and knowledge
• Tuition Assistance Program (*applicable for FedEx positions with a permanent contract)
• Employee Assistance Program for you and your family in difficult life situations
• Employee reduced-rate shipping
• Great career opportunities
• FedEx is one of the worlds most admired companies and trusted brands year after year

Bring your ideas, individuality, and dreams to our global community. Feel good about where you work. Choose your career path - we’re ready to invest in your development. Join FedEx.

#LI-Hybrid

#LI-Hybrid

FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity employer and we are committed to a diverse and inclusive workforce in which we provide growth opportunities for all

Our Company

FedEx is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World’s Most Admired Companies by "Fortune" magazine. Every day FedEx delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe. We can serve this global network due to our outstanding team of FedEx team members, who are tasked with making every FedEx experience outstanding.

Our Philosophy

The People-Service-Profit philosophy (P-S-P) describes the principles that govern every FedEx decision, policy or activity. FedEx takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future. The essential element in making the People-Service-Profit philosophy such a positive force for the company is where we close the circle, and return these profits back into the business, and invest back in our people. Our success in the industry is attributed to our people. Through our P-S-P philosophy, we have a work environment that encourages team members to be innovative in delivering the highest possible quality of service to our customers. We care for their well-being, and value their contributions to the company.

Our Culture

Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions and activities in every part of the world. The FedEx culture and values have been a cornerstone of our success and growth since we began in the early 1970’s. While other companies can copy our systems, infrastructure and processes, our culture makes us unique and is often a differentiating factor as we compete and grow in today’s global marketplace.