Marketing Specialist-Senior

Description

Brand & Advertising; Internal Communications; External Communications; Customer Experience Design; Research; Product Development; Solution Development; Pricing; Vision/ Strategic Planning; Strategic Forecasting & Analysis; Marketing Operations; Customer Analytics

Please note that the Job will close at 12am on Posting Close date, so please submit your application prior to the Close Date
 

Grade - 13

What you will do :

• Leverage Adobe Target to execute personalized experiences and A/B testing across digital platforms.

• Build and manage audience segments in Adobe Audience Manager for targeted campaigns. •

• Design and execute orchestrated customer journeys, ensuring consistent and relevant messaging across touchpoints.

• Plan, implement, and optimize Search Engine Marketing (SEM) campaigns (Google Ads, Bing) and Paid Media (social, display, programmatic).

• Monitor campaign performance and provide actionable insights to improve ROI.

• Analyze data and create reports on campaign performance, personalization efforts, and audience engagement.

• Ensure compliance with data privacy standards

You will be a great fit if you

• Proven expertise in Adobe Target (A/B testing, personalization) and Audience Manager (segment creation, taxonomy management).

• Strong understanding of journey orchestration tools and best practices. Demonstrated success managing SEM and Paid Media campaigns across Google, Bing, LinkedIn, Facebook, etc.

• Data-driven mindset with proficiency in tools like Google Analytics, Adobe Analytics, or similar.

• Strong project management and stakeholder collaboration skills.

• Certification in Adobe Target or Adobe Audience Manager is a plus

• Good presentation skills, influencing & persuasion skills, negotiation skills, written & verbal communication skills, networking skills

Analytical Skills;Judgement & Decision Making Skills;Leadership Skills;Presentation Skills;Influencing & Persuasion Skills

FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity/affirmative action employer and we are committed to a diverse, equitable, and inclusive workforce in which we enforce fair treatment, and provide growth opportunities for everyone.

All qualified applicants will receive consideration for employment regardless of age, race, color, national origin, genetics, religion, gender, marital status, pregnancy (including childbirth or a related medical condition), physical or mental disability, or any other characteristic protected by applicable laws, regulations, and ordinances.

Our Company

FedEx is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World’s Most Admired Companies by "Fortune" magazine. Every day FedEx delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe. We can serve this global network due to our outstanding team of FedEx team members, who are tasked with making every FedEx experience outstanding.

Our Philosophy

The People-Service-Profit philosophy (P-S-P) describes the principles that govern every FedEx decision, policy, or activity. FedEx takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future. The essential element in making the People-Service-Profit philosophy such a positive force for the company is where we close the circle, and return these profits back into the business, and invest back in our people. Our success in the industry is attributed to our people. Through our P-S-P philosophy, we have a work environment that encourages team members to be innovative in delivering the highest possible quality of service to our customers. We care for their well-being, and value their contributions to the company.

Our Culture

Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions, and activities in every part of the world. The FedEx culture and values have been a cornerstone of our success and growth since we began in the early 1970’s. While other companies can copy our systems, infrastructure, and processes, our culture makes us unique and is often a differentiating factor as we compete and grow in today’s global marketplace.