Marketing Specialist-Senior

Description

Skills Required: Go-to-Market (GTM) Strategy; Brand & Advertising, Integrated Marketing Campaigns; Brand & Advertising; Creative Development; Customer Communications; External Communications; Sponsorship & Event Marketing; Customer Engagement; Digital Marketing; Content Development; Stakeholder Management; Cross-functional Collaboration

Key Responsibilities

• Lead GTM strategy and execution for key business priorities, customer segments, and trade lanes.
• Develop customer communications including emailers, webinars, newsletters, advisories, and engagement campaigns.
• Plan and execute integrated marketing campaigns to drive awareness, engagement, and revenue growth.
• Lead creative development for digital, print, social, presentations, videos, and sales collateral.
• Manage sponsorships, customer events, trade forums, webinars, and brand activations.
• Partner with Sales, Product, Operations, and Regional Marketing teams on strategic initiatives.
• Manage agencies and external partners to ensure high-quality and timely execution.
• Track campaign performance, engagement metrics, and ROI.

Preferred Experience & Skills

• 8+ years of experience in B2B marketing, GTM, customer engagement, or brand activation.
• Strong experience in campaign management, creative development, and stakeholder management.
• Excellent communication and project management skills.
• Experience in logistics, transportation, supply chain, or multinational organizations preferred.
• Ability to work in a fast-paced, matrixed environment.

Education

MBA or equivalent degree in Marketing, Business, or related field.

FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity/affirmative action employer and we are committed to a diverse, equitable, and inclusive workforce in which we enforce fair treatment, and provide growth opportunities for everyone.

All qualified applicants will receive consideration for employment regardless of age, race, color, national origin, genetics, religion, gender, marital status, pregnancy (including childbirth or a related medical condition), physical or mental disability, or any other characteristic protected by applicable laws, regulations, and ordinances.

Our Company

FedEx is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World’s Most Admired Companies by "Fortune" magazine. Every day FedEx delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe. We can serve this global network due to our outstanding team of FedEx team members, who are tasked with making every FedEx experience outstanding.

Our Philosophy

The People-Service-Profit philosophy (P-S-P) describes the principles that govern every FedEx decision, policy, or activity. FedEx takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future. The essential element in making the People-Service-Profit philosophy such a positive force for the company is where we close the circle, and return these profits back into the business, and invest back in our people. Our success in the industry is attributed to our people. Through our P-S-P philosophy, we have a work environment that encourages team members to be innovative in delivering the highest possible quality of service to our customers. We care for their well-being, and value their contributions to the company.

Our Culture

Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions, and activities in every part of the world. The FedEx culture and values have been a cornerstone of our success and growth since we began in the early 1970’s. While other companies can copy our systems, infrastructure, and processes, our culture makes us unique and is often a differentiating factor as we compete and grow in today’s global marketplace.