Marketing Analyst - Customer Data Analyst
Descrição
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We have an exciting opportunity for you to join our team as a Marketing Analyst - Customer Data Analyst
Who we are:
FedEx is the largest express transportation company in the world, connecting more than 220 countries and territories. We work every moment to deliver the most important package of someone’s day. Our team of passionate people know their day-to-day work is invaluable in delivering outstanding experience to our customers. 530,000 team members strong, we are as diverse as the world we serve. We love what we do, and we do it well. Our reach is big, and so are our dreams. Join us and let's write our next chapter together.
What you will be doing:
Analyse Customer Data: Collect, extract, analyse, and interpret customer data from various sources (e.g. CRM systems and data platforms) to identify the trends, behaviours, and insights that will inform highly personalised multi-channel customer engagement strategies.
Develop Customer Segmentations: Create and manage detailed audience segments based on customer behaviour data to improve campaign targeting accuracy.
Support Marketing Automation: Develop and manage data-driven marketing automation strategies, including audience segmentation, lead scoring, and personalised marketing campaigns, to enhance customer engagement and conversion rates.
Create and Maintain Dashboards: Design and maintain dashboards and reports that provide actionable insights into customer engagement metrics, campaign and channel performance, and overall marketing effectiveness, utilising visualisation tools.
Monitor and Optimise Engagement Campaign Performance: Track and analyse the performance of marketing programs to provide Insights and recommendations to leadership, project teams and other stakeholders and communicate and present findings adjusted to the audience and with impact.
What do you bring with you:
The ideal candidate would demonstrate:
Master or Bachelor degree in the field of marketing or business, or equivalent experience.
A minimum of 3 years’ experience in a customer insight, analysis or data modelling role: Experience delivering insight, analysis and data models.
Expertise in Data Analysis Tools: Proficiency in data analysis tools and platforms such as SQL, Databricks, SAS, Alteryx, Python, Excel, and data visualisation tools like PowerBI , Tableau or Spotfire to analyse and present data.
Audience Creation and Management: Experience in creating and managing audience segments, leveraging data-driven insights to inform targeted marketing strategies and improve engagement.
Strong Analytical Skills: Ability to interpret complex data sets, identify patterns, and provide actionable insights that drive customer engagement and improved marketing effectiveness.
Communication and Reporting: Excellent skills in creating clear, concise reports and presentations to communicate findings and recommendations to both technical and non-technical stakeholders.
Ability to work in multi-disciplinary & international teams
What do we offer:
• Attractive compensation package
• Training to get you started and on-the-job learning opportunities
• Extensive learning resources to further develop your skills and knowledge
• Tuition Assistance Program (*applicable for FedEx positions with a permanent contract)
• Employee Assistance Program for you and your family in difficult life situations
• Employee reduced-rate shipping
• Great career opportunities
• FedEx is one of the worlds most admired companies and trusted brands year after year
Bring your ideas, individuality, and dreams to our global community. Feel good about where you work. Choose your career path - we’re ready to invest in your development. Join FedEx.
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