Marketing Analyst - Media Analyst
Descrição
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We have an exciting opportunity for you to join our team as a Marketing Media Analyst
Who we are:
FedEx is the largest express transportation company in the world, connecting more than 220 countries and territories. We work every moment to deliver the most important package of someone’s day. Our team of passionate people know their day-to-day work is invaluable in delivering outstanding experience to our customers. 530,000 team members strong, we are as diverse as the world we serve. We love what we do, and we do it well. Our reach is big, and so are our dreams. Join us and let's write our next chapter together.
What you will be doing:
Analyze Paid Media Performance: Monitor and analyze the performance of paid media campaigns across various channels (e.g., search, display, social media) to assess their effectiveness and identify opportunities for optimization.
Evaluate Marketing Channel Effectiveness: Conduct in-depth analysis of different marketing channels (e.g., email, SEO, PPC, social media) to determine their contribution to overall marketing objectives and ROI.
Optimize Return on Marketing Investment (ROMI): Develop and implement strategies to maximize ROMI by analyzing campaign performance, budget allocation, and channel effectiveness. Provide recommendations to enhance cost efficiency and marketing impact.
Create and Maintain Reporting Dashboards: Design and manage dashboards that track key performance indicators (KPIs) for paid media and marketing channels. Ensure that stakeholders have real-time access to actionable insights.
Collaborate with Marketing Teams: Work closely with digital marketing, content, and strategy teams to provide data-driven insights that guide campaign planning, execution, and optimization. Present findings and recommendations to improve future campaigns.
What do you bring with you:
Expertise in Paid Media Analytics: Strong experience in analyzing paid media campaigns across multiple platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads), with a focus on performance metrics like CPC, CPA, CTR, and ROI.
Proficiency in Marketing Analytics Tools: Advanced knowledge of analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms like Tableau or Power BI to track and analyze marketing performance.
Strong Understanding of Marketing Channels: In-depth understanding of various marketing channels, including their metrics, benchmarks, and best practices for driving engagement and conversions.
Advanced Data Analysis Skills: Proficiency in data analysis, including statistical methods, data modeling, and the ability to interpret complex data sets to generate actionable insights.
Communication and Reporting: Excellent ability to communicate findings clearly and concisely to both technical and non-technical stakeholders, with experience in creating comprehensive reports and presentations that influence strategic decisions.
What do we offer:
• Attractive compensation package
• Training to get you started and on-the-job learning opportunities
• Extensive learning resources to further develop your skills and knowledge
• Tuition Assistance Program (*applicable for FedEx positions with a permanent contract)
• Employee Assistance Program for you and your family in difficult life situations
• Employee reduced-rate shipping
• Great career opportunities
• FedEx is one of the worlds most admired companies and trusted brands year after year
Bring your ideas, individuality, and dreams to our global community. Feel good about where you work. Choose your career path - we’re ready to invest in your development. Join FedEx.
