Marketing Analyst

Descrição

We’re seeking a Web Analytics Specialist to lead website performance analysis, define and monitor digital KPIs, and deliver clear reports and insights to inform marketing and optimisation. Strong technical and data‑storytelling skills required.

We have an exciting opportunity for you to join our Marketing team as a Marketing Analyst.

Who we are:

FedEx is the world’s largest express transportation company, connecting more than 220 countries and territories. Every day, we deliver what matters most to our customers, and that’s just part of our story.

We are also a leader in technology solutions and digital innovation, providing data-driven insights that create opportunities for our global customers. Through continuous innovation, we have transformed logistics and warehousing into a science.

With over 530,000 team members worldwide, we are as diverse as the communities we serve. We are passionate about what we do, and we do it well. Our reach is vast, and so are our ambitions. Join us and help write our next chapter.
 

Key activities

• Own Website Performance Analysis: Lead the analysis of website performance, identifying trends, user behaviour patterns, and opportunities to improve traffic quality, engagement, and conversions.
• Define and Monitor Web KPIs: Establish, track and optimise key digital KPIs (e.g. organic traffic, conversion rate, bounce rate, customer journeys, CTR, CPA, ROI), ensuring alignment with business objectives.
• Lead Reporting & Dashboarding: Design and maintain advanced dashboards and reports, delivering clear, actionable insights to stakeholders and senior management.
• Translate Data into Strategy: Act as a strategic partner to Marketing and Digital teams, using data to influence decision-making, campaign optimisation, and website improvements.
• Oversee Tracking & Data Integrity: Ensure accurate implementation and governance of tracking frameworks (e.g. tagging, events, pixels), working closely with technical teams when needed.
• Champion Continuous Optimisation: Identify testing opportunities (A/B, multivariate) and support CRO initiatives to continuously improve user experience and conversion performance.

The ideal candidate will demonstrate:

• Extensive Experience in Web Analytics: Strong, hands-on experience in analysing website performance and user behaviour in a complex digital environment.
• Advanced Analytics Toolset: Expertise in tools such as Google Analytics, Adobe Analytics, and data visualisation platforms (e.g. Power BI, Tableau). 
• Strong Understanding of Digital KPIs: Deep knowledge of web and marketing KPIs and how they connect to commercial performance and customer journeys.
• Technical Acumen: Good understanding of tracking methodologies, tagging (e.g. Google Tag Manager), and the technical language of digital marketing.
• Data Storytelling & Influence: Excellent communication skills, with the ability to translate complex data into clear insights and influence senior stakeholders.
• Proactive & Strategic Mindset: Ability to work independently, challenge the status quo, and proactively identify opportunities to drive performance.

What do we offer:

• An attractive compensation package.
• Comprehensive onboarding and on-the-job learning opportunities.
• Extensive learning resources to support your professional development.
• Tuition Assistance Programme (applicable to permanent employees).
• Employee Assistance Programme for you and your family.
• Discounted shipping rates for employees.
• Excellent career development opportunities.
• The opportunity to work for one of the world’s most admired and trusted brands.

Bring your ideas, individuality and ambitions to our global community. Feel proud of where you work. Choose your career path, we’re ready to invest in your future. Join FedEx.

FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity employer and we are committed to a diverse and inclusive workforce in which we provide growth opportunities for all

Our Company

FedEx is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World’s Most Admired Companies by "Fortune" magazine. Every day FedEx delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe. We can serve this global network due to our outstanding team of FedEx team members, who are tasked with making every FedEx experience outstanding.

Our Philosophy

The People-Service-Profit philosophy (P-S-P) describes the principles that govern every FedEx decision, policy or activity. FedEx takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future. The essential element in making the People-Service-Profit philosophy such a positive force for the company is where we close the circle, and return these profits back into the business, and invest back in our people. Our success in the industry is attributed to our people. Through our P-S-P philosophy, we have a work environment that encourages team members to be innovative in delivering the highest possible quality of service to our customers. We care for their well-being, and value their contributions to the company.

Our Culture

Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions and activities in every part of the world. The FedEx culture and values have been a cornerstone of our success and growth since we began in the early 1970’s. While other companies can copy our systems, infrastructure and processes, our culture makes us unique and is often a differentiating factor as we compete and grow in today’s global marketplace.