(Senior) Marketing Specialist - Brand and Sponsorship PMO

Descrição

-

We have an exciting opportunity for you to join our Marketing team as a Senior Marketing Specialist.

Who we are:
FedEx is the largest express transportation company in the world, connecting more than 220 countries and territories. We work to deliver the most important package of someone’s day, and this is just part of our story. We’re a leader in technology solutions and digital innovation, providing data insights that boost opportunities for our global customers. We’ve made logistics and warehousing a science fuelled by innovation. 530,000 team members strong, we are as diverse as the world we serve. We love what we do, and we do it well. Our reach is big, and so are our dreams. Join us and let's write our next chapter together.

Key Activities:

Provide structure, oversight, coordination and relationship management to ensure the successful execution of the Brand and Sponsorship projects and plans:

• Develop detailed project plans, timelines, and schedules to ensure that all aspects of the Brand and Sponsorship plans are aligned and executed on time. Identify and execute project/governance process optimizations as needed.

• Drive the integration of AI tools and technologies into project management practices to enhance forecasting, risk analysis, and decision-making.

• Lead and support Agile project delivery across cross-functional teams, promoting Agile best practices and ensuring alignment with business objectives.

• Coordinate efforts between internal teams and external partners/agencies,  to ensure smooth implementation of activities.

• Manage project and budget to ensure that the activation has everything it needs to succeed. Monitor resource allocation and adjust as necessary.

• Engage and work cross functionally with key stakeholders as needed to maximize the value of our plans and connect and coordinate with extended team and local markets to leverage opportunities locally.

• Identify potential risks to the plans and ensure mitigation strategies are developed. Monitor for issues throughout the project and implement contingency plans if needed.

• Ensure clear and consistent communication among all stakeholders, including leadership and vendors. Serve as a central point of contact for updates and reporting.

• Oversees the quality of agency deliverables, ensuring that the sponsorship activation meets the agreed-upon standards and objectives. Monitor progress and conduct reviews to maintain high-quality outcomes.

• Track the performance of the activation against KPIs and project milestones. Generate comms/reports to keep stakeholders informed of progress, challenges, and successes.

• Ensure all sponsorship activities comply with contractual obligations and guidelines. 
   
• Conduct (post) activation review sessions to assess performance and successes, gather learnings, and recommend and document improvements for future activations.

What do you bring with you:

We’re looking for team members who are:

• Project Management: Strong organizational skills to oversee global sponsorship activation projects from inception to completion. 
• Proven experience in leveraging AI-powered project management tools (e.g., predictive analytics, automation platforms) to optimize project delivery and resource allocation. Experience implementing AI solutions in a PMO context to improve reporting, KPIs, or portfolio prioritization.
• Deep understanding of Agile frameworks (Scrum, SAFe, Kanban) with a successful track record of managing Agile transformations or scaling Agile within enterprise environments.
• Accountability: Challenges self and others to take ownership of commitments, responsibilities, and outcomes. Takes initiative to drive business results. Effectively communicates reasons for decisions.
• Communication: Effective communication skills to inspire, persuade, and empower others. Chooses the appropriate communication method based on the situation and audience.
• Collaboration: Ability to work effectively with internal colleagues, external agencies, and rightsholders.  Creates an environment where differing viewpoints are heard, encouraged, respected, and integrated into decision-making. Strong interpersonal skills to build and strengthen rightsholder, agency and team member relationships. 
• Relationship Management: Develop a strong, trusting relationship with the agency, fostering collaboration and mutual respect. Providing constructive feedback regularly to help the agency improve and align with your expectations. Evaluate the quality and effectiveness of the agency’s work, ensuring it meets standards.
• Critical Thinking: Uses data, logic, and reasoning to identify the strengths and weaknesses of potential solutions, conclusions, and approaches to problems.
• Analytical Skills: Proficiency in tracking, analyzing, and reporting on activation performance metrics. 
• Problem Solving: Ability to effectively identify, analyze, and resolve challenges or complex issues by using critical thinking, creativity, and logical reasoning. Ability to adapt to new situations, think outside the box, and learn from past experiences.
• Adaptive Thinking: Being flexible and willing to adjust strategies as projects evolve or as unforeseen challenges emerge.
• Resilience: Staying composed and effective under pressure, particularly when projects encounter setbacks.
• Brand-savvy: You have experience in branding, marketing, communications, or a related field and understand what it takes to build and maintain a strong brand.

Preferred Qualifications & Experience:

• Experience: 10+ years of experience in a PMO role within brand and marketing organization, preferably in multinational companies.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Degree in Marketing, Communication, or a related field
• Good PC & Microsoft office skills (especially PowerPoint and Excel

What do we offer:
• Attractive compensation package
• Training to get you started and on-the-job learning opportunities
• Extensive learning resources to further develop your skills and knowledge
• Tuition Assistance Program (*applicable for FedEx positions with a permanent contract)
• Employee Assistance Program for you and your family in difficult life situations
• Employee reduced-rate shipping
• Great career opportunities
• FedEx is one of the worlds most admired companies and trusted brands year after year

#LI-Hybrid