SEO Expert
Description
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We have an exciting opportunity for you to join our Marketing team as a Marketing Specialist.
Who we are:
FedEx is the largest express transportation company in the world, connecting more than 220 countries and territories. We work to deliver the most important package of someone’s day, and this is just part of our story. We’re a leader in technology solutions and digital innovation, providing data insights that boost opportunities for our global customers. We’ve made logistics and warehousing a science fuelled by innovation. 530,000 team members strong, we are as diverse as the world we serve. We love what we do, and we do it well. Our reach is big, and so are our dreams. Join us and let's write our next chapter together.
What you will be doing:
Develop and Execute SEO Strategies: Create, implement, and manage comprehensive SEO strategies to improve organic search visibility and drive targeted traffic to FedEx Express's European websites.
Technical SEO Optimization: Conduct regular audits and analyses to ensure optimal website structure, indexability, and crawlability. Address technical issues that may impact search engine rankings.
Content Optimization and Strategy: Collaborate with content teams to optimize web pages, landing pages, and other digital assets for relevant keywords, ensuring they align with both SEO best practices and brand messaging.
Performance Monitoring and Reporting: Utilize SEO tools and analytics platforms to track, measure, and report on key SEO performance indicators, including organic traffic, conversion rates, and ranking improvements.
Competitive Analysis and Trend Monitoring: Keep abreast of industry trends, algorithm updates, and competitor strategies to continuously refine and adjust SEO tactics for sustained competitive advantage.
What do you bring with you:
Proficiency in SEO Tools: Expertise in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz for keyword research, site audits, and performance tracking.
Technical SEO Knowledge: Strong understanding of technical SEO aspects including site architecture, schema markup, mobile-first indexing, and page speed optimization.
Analytical and Data-Driven Mindset: Ability to analyze complex data sets, identify trends, and translate insights into actionable strategies that drive business outcomes.
Content Strategy and Optimization: Experience in content creation and optimization with a focus on aligning content with SEO objectives and enhancing user experience.
Communication and Collaboration Skills: Excellent communication skills with the ability to work effectively with cross-functional teams, including developers, designers, and marketing professionals, to implement SEO initiatives.
What do we offer:
• Attractive compensation package
• Training to get you started and on-the-job learning opportunities
• Extensive learning resources to further develop your skills and knowledge
• Tuition Assistance Program (*applicable for FedEx positions with a permanent contract)
• Employee Assistance Program for you and your family in difficult life situations
• Employee reduced-rate shipping
• Great career opportunities
• FedEx is one of the worlds most admired companies and trusted brands year after year
Bring your ideas, individuality, and dreams to our global community. Feel good about where you work. Choose your career path - we’re ready to invest in your development. Join FedEx.
#LI-Hybrid
#LI-Hybrid
FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity employer and we are committed to a diverse and inclusive workforce in which we provide growth opportunities for all
Our Company
FedEx is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World’s Most Admired Companies by "Fortune" magazine. Every day FedEx delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe. We can serve this global network due to our outstanding team of FedEx team members, who are tasked with making every FedEx experience outstanding.
Our Philosophy
The People-Service-Profit philosophy (P-S-P) describes the principles that govern every FedEx decision, policy or activity. FedEx takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future. The essential element in making the People-Service-Profit philosophy such a positive force for the company is where we close the circle, and return these profits back into the business, and invest back in our people. Our success in the industry is attributed to our people. Through our P-S-P philosophy, we have a work environment that encourages team members to be innovative in delivering the highest possible quality of service to our customers. We care for their well-being, and value their contributions to the company.
Our Culture
Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions and activities in every part of the world. The FedEx culture and values have been a cornerstone of our success and growth since we began in the early 1970’s. While other companies can copy our systems, infrastructure and processes, our culture makes us unique and is often a differentiating factor as we compete and grow in today’s global marketplace.
