Specialist-Lead Generation
Description
POSITION OVERVIEW:
Execute lead generation campaigns and programs to drive qualified pipeline for the sales team.
ESSENTIAL FUNCTIONS/JOB DUTIES:
1. Creates and manages comprehensive lead generation campaigns across multiple channels to drive qualified pipeline.
2. Provides expertise in lead nurturing workflow and email sequence development for prospect engagement.
3. Maintains responsibility for lead scoring and qualification process management and optimization.
4. Establishes coordination with sales team on lead handoff processes and follow-up protocols.
5. Implements lead generation performance analysis and conversion metrics tracking for optimization.
6. Drives demand generation event and program support to maximize lead capture and qualification.
7. Supports marketing qualified lead (MQL) to sales qualified lead (SQL) conversion optimization.
8. Comply with all applicable laws/regulations, as well as company policies/procedures
9. Perform other assignments (or duties) as required
Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.
QUALIFICATIONS:
• Bachelor’s degree in Marketing, Business, Management or equivalent work experience
• Three (3) years’ lead generation or demand generation experience
• Experience with CRM systems and marketing automation
• Understanding of B2B sales processes and lead qualification
• Strong analytical and reporting skills
• Results-oriented with focus on pipeline generation
Preferred Qualifications:
Pay Transparency:
Pay:
Additional Details: This position will be domiciled at a FedEx Freight location in Memphis, TN and Harrison, AR. You will be required to work at a FedEx Freight location several times per week.
FedEx Freight is an Equal Opportunity Employer, including disabled and veterans.
If you have a disability and you need assistance in order to apply for a position with FedEx Freight, please call 800-888-8252 or e-mail at ADAAssistance@freight.fedex.com.
FedEx Freight will not discharge or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
