Sr. Marketing Specialist

Description

Brand & Advertising; Internal Communications; External Communications; Customer Experience Design; Research; Product Development; Solution Development; Pricing; Vision/ Strategic Planning; Revenu generation initiative; Marketing Operations; Customer Analytics; Partnerships and alliances

• Partnership Development:
  • Identify and cultivate retail/ other strategic partnerships and alliances that align with the organization's goals and objectives.
  • Conduct market research and analysis to identify potential partners for retail network expansion and offering FedEx services to small and medium businesses
  • Develop and maintain strong relationships with key stakeholders at partner organizations.
  • Negotiate partnership agreements and terms.
• Marketing Strategy:
  • Develop and implement comprehensive marketing strategies to support revenue growth through new business acquisition
  • Create marketing collateral, including presentations, case studies, and marketing materials.
  • Coordinate marketing campaigns and promotions to drive awareness and engagement.
  • Measure and analyze the effectiveness of marketing initiatives to optimize results.
• Demand generation events:
  • Plan and execute demand generation events to target small and medium businesses
  • Identify opportunities, market segments, industry and geographical clusters to target small and medium businesses
• Product and value proposition enhancements
  • Identify customer experience, product and value proposition gaps vs. competition
  • Work with cross funcctional teams to adrress value proposition gaps, hindering growth 
• Reporting and Analysis:
  • Track and analyze key performance indicators (KPIs) related to partnership success.
  • Prepare regular reports on partnership activities and results.
  • Provide insights and recommendations for driving revenue growth and new customer acqusition

Requirements:

- Bachelor's degree in Marketing, Communications or any related discipline

- Minimum 4 years of experience in developing marketing strategies and campaign development in a multinational organization

- Candidate must be currently based in Saudi Arabia

-Arabic Native speaker with ability to proficiently read and write in Arabic language

-Fluency in English

FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity/affirmative action employer and we are committed to a diverse, equitable, and inclusive workforce in which we enforce fair treatment, and provide growth opportunities for everyone.

All qualified applicants will receive consideration for employment regardless of age, race, color, national origin, genetics, religion, gender, marital status, pregnancy (including childbirth or a related medical condition), physical or mental disability, or any other characteristic protected by applicable laws, regulations, and ordinances.

Our Company

FedEx is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World’s Most Admired Companies by "Fortune" magazine. Every day FedEx delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe. We can serve this global network due to our outstanding team of FedEx team members, who are tasked with making every FedEx experience outstanding.

Our Philosophy

The People-Service-Profit philosophy (P-S-P) describes the principles that govern every FedEx decision, policy, or activity. FedEx takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future. The essential element in making the People-Service-Profit philosophy such a positive force for the company is where we close the circle, and return these profits back into the business, and invest back in our people. Our success in the industry is attributed to our people. Through our P-S-P philosophy, we have a work environment that encourages team members to be innovative in delivering the highest possible quality of service to our customers. We care for their well-being, and value their contributions to the company.

Our Culture

Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions, and activities in every part of the world. The FedEx culture and values have been a cornerstone of our success and growth since we began in the early 1970’s. While other companies can copy our systems, infrastructure, and processes, our culture makes us unique and is often a differentiating factor as we compete and grow in today’s global marketplace.