Digital Marketing Principal

Description

Responsible for strategic leadership, product/technology development and core leadership of all products developed in support of the company’s product and service portfolio.

Essential Functions

• Develops strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management.

• Works in a leadership capacity with technology experts on digital product/technology development.

• Leads and contributes to development of product specifications, requirements and implementation.

• May participate in test planning measurement and other analytical functions.

• Provides support through demo instruction, tool development and functional demonstrations.

• Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.

• Perform other duties as assigned.

Job Responsibilities: 

• Lead the end-to-end commercialization strategy for digital product portfolios, including market positioning, pricing, go-to-market (GTM) plans, and setting annual revenue and adoption goals.

• Act as the primary strategic bridge between technical product teams, sales, and executive leadership. Champion complex initiatives, resolve competing priorities, and push challenging work forward to ensure successful product launches.

• Develop compelling business cases and translate high-level company objectives into actionable commercial roadmaps.

Job Requirements: 

• Experience leading global product rollouts or managing international market expansions, including localization of commercial strategies.

• Demonstrated success in owning a revenue or adoption target, with the ability to link digital initiatives directly to business outcomes (e.g., ROI, churn reduction, or market share).

• Proven track record of mentoring senior-level individual contributors and fostering a high-performance team culture.

Minimum Education

Master's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.

Minimum Experience

Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.

Knowledge, Skills, and Abilities

Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.

Technical acumen.

Strong collaboration, communications and analytical skills.

Preferred Qualifications: This position is eligible for remote work and may be located anywhere within the United States excluding AK, HI and U.S. territories, however if you live within the 50 miles radius of a campus you will be required to work at a FedEx campus location severa l times per week.

Pay Transparency: USA: $8,007.29/mo - $18,149.85/mo, CO: $8,007.29/mo - $17,393.61/mo, CA: $8,452.14/mo - $14,413.11/mo, NJ: $8,452.14/mo - $13,523.42/mo, OH & VT: $8,452.14/mo - $14,368.63/mo, MN: $8,452.14/mo - $16,637.36/mo, IL & NV: $8,452.14/mo - $17,393.61/mo, MD, NY & WA: $8,452.14/mo - $18,149.85/mo, MA: $8,896.99/mo - $18,149.85/mo, RI: $9,786.68/mo - $16,637.36/mo, CT: $9,786.68/mo - $17,393.61/mo, DC & HI: $10,231.53/mo - $17,393.61/mo, NYC: $10,231.53/mo - $18,149.85/mo.

Pay:

Additional Details: This position will report to MGR Jessica Miller. Posting closes on 5/19/26 at 4:00 PM CST. (Salary level E28)

Pay Transparency:

The compensation listed reflects the pay range or rate of pay reasonably expected for this posted position at the posted location or locations.  If this opportunity includes multiple job levels, the pay information represents the ranges for each level in that job family. Actual pay is determined by several job-related factors permitted by law and relevant to the position, including, but not limited to, experience relative to the job, tenure, market level, pay at the location for this job, performance, schedule, and work assignment. In California, the compensation listed reflects the range or rate of pay reasonably expected for this posted position upon hire.

For details on our comprehensive benefits, click here.

Federal Express Corporation is an Equal Opportunity Employer including, Vets/Disability.

Reasonable accommodations are available for qualified individuals with disabilities throughout the application process. Applicants who require reasonable accommodations in the application or hiring process should contact recruitmentsupport@fedex.com.

Applicants have rights under Federal Employment Laws:

• Know Your Rights
• Pay Transparency
• Family and Medical Leave Act (FMLA)
• Employee Polygraph Protection Act

E-Verify Program Participant: Federal Express Corporation participates in the Department of Homeland Security U.S. Citizenship and Immigration Services’ E-Verify program (For U.S. applicants and employees only). Please click below to learn more about the E-Verify program:

• E-Verify Notice (bilingual)
• Right to Work Notice (English) / (Spanish)