Manager, Marketing - Growth

Description

Job Summary

Determines the demand for products and services offered by the organization by managing marketing programs and research and analyses. May be responsible for a market segment including development, marketing research and analyses, pricing and advertising.

Essential Functions

About the Role -

The Opportunity:

FedEx Dataworks is building the future of value chain intelligence, starting with supply chains. We are now looking for a foundational leader to build our Growth Marketing function. As the Marketing Manager for Growth, you will be responsible for creating and capturing market demand, telling our story to the world, and building the marketing engine that fuels our expansion.

Your Mission:

Your mission is to establish FedEx Dataworks as the undisputed leader in our category. You will translate our strategic vision into a compelling market narrative and execute a go-to-market strategy that generates a pipeline of qualified innovation partners for our strategic pilot program.

What Your Team Will Do:

• Develop and own the end-to-end growth marketing strategy, from awareness to demand generation.
• Design and execute multi-channel marketing campaigns (digital, events, content) to identify, attract and engage our target enterprise audience for our pilot program.
• Build and manage the growth marketing team, fostering a culture of data-driven experimentation and high performance.
• Partner closely with the Strategic Initiatives & Partnerships, Product Strategy and General Managers across product spaces to ensure tight alignment on lead generation and pipeline development as well as product roadmap feedback.
• Own marketing analytics, defining, tracking, and reporting on KPIs to measure success and inform strategy.
• Be an early adopter of AI tooling to drive prospects through the funnel
• Plan and execute FedEx Dataworks' presence at industry conferences, executive forums, and hosted events — from strategic selection and content programming to on-site experience and post-event pipeline follow-through.

Who You Are:

• You have extensive experience in B2B growth marketing or product marketing, with a proven track record of building successful GTM plans for enterprise SaaS or data products.
• You are a strategic storyteller, able to distill complex technical concepts into clear, compelling value propositions.
• You are both a strategist and a doer, capable of setting the vision while also rolling up your sleeves.
• You have experience building and leading a small team.
• You are data-obsessed, using analytics to make decisions and prove the impact of your work.

Minimum Education

Bachelor's Degree/equivalent in business, finance, marketing or other directly related discipline.

Minimum Experience

Five (5) years directly related experience in planning and analyses. Demonstrated computer skills. Strong basic management, human relations, communication and analytical skills. More advanced degrees may offset experience requirements. A related Master’s Degree equals two years experience.

Domicile Information

This position can be domiciled anywhere in the United States. The ability to work remotely within the United States may be available based on business need.

Preferred Qualifications:  

Pay Transparency:   

Pay: US Pay Range: $129,888 to $162,360/annually

Additional Details: 

FedEx Dataworks is an Equal Opportunity Employer including, Vets/Disability.

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• Pay Transparency

Dataworks does not discriminate against qualified individuals with disabilities in regard to job application procedures, hiring, and other terms and conditions of employment. Further, Dataworks is prepared to make reasonable accommodations for the known physical or mental limitations of an otherwise qualified applicant or employee to enable the applicant or employee to be considered for the desired position, to perform the essential functions of the position in question, or to enjoy equal benefits and privileges of employment as are enjoyed by other similarly situated employees without disabilities, unless the accommodation will impose an undue hardship. If a reasonable accommodation is needed, please contact DataworksTalentAcquisition@corp.ds.fedex.com.