Sr Spec-Digital Marketing

Description

Plans and executes digital go to market strategy, and customer engagement strategies in support of the company’s product and service portfolio.

ESSENTIAL JOB DUTIES/RESPONSIBILITIES:

1.    Develops business cases for marketing initiatives, including defining objectives, expected outcomes, success metrics, and resource needs.
2.    Plans and prioritizes multiple marketing projects and campaigns, ensuring timely execution and alignment with organizational priorities 
3.    Determines optimal target audiences for communications using customer insights, segmentation strategies, and data analysis.
4.    Monitors campaign performance and provides insights to optimize content, messaging, audiences, and channel effectiveness.
5.    Contributes to the development and execution of digital marketing strategy, supporting business goals related to brand awareness, customer engagement, traffic growth, and conversion performance.
6.    Collaborates cross functionally to support storytelling initiatives and ensure digital content aligns with organizational strategy and messaging.
7.    Supports marketing channel planning and execution in partnership with Performance Marketing and Marketing Operations
8.    Maintains working knowledge of digital marketing tools, platforms, and best practices through ongoing training 
9.    Comply with all applicable laws/regulations, as well as company policies/procedures 
10.    Perform other duties as required 

Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

QUALIFICATIONS:

•    Bachelor’s degree in Marketing, Finance, Computer Science, Engineering or related field required. 
•    Three (3) years of experience required in digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.
•    Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities
•    Technical acumen
•    Strong collaboration, communications and analysis skills

JOB CONDITIONS: 

•    None

Preferred Qualifications:

Pay Transparency:

Pay:

Additional Details:

FedEx Freight is an Equal Opportunity Employer, including disabled and veterans.

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FedEx Freight will not discharge or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.