Marketing Analyst Lead - Growth

Description

Under minimal supervision, develops and executes strategy for one or more marketing initiatives.

Under minimal supervision, develops and executes strategy for one or more marketing initiatives. Resolves problems and makes recommendations related to complex and interrelated matters and projects. Provides specialist-level analysis in several marketing disciplines and/or expert-level in one or more. Recommends project budgets and forecasts anticipated budget spending. Coaches others in less senior positions.

Essential Functions

About the Role -

The Opportunity: Join the foundational team that is building the marketing engine for the future of supply chain intelligence. As the Marketing Analyst Lead for Growth, you will be the analytical cornerstone of our team, responsible for uncovering the data-driven insights that guide our strategy and prove our impact.

Your Mission: Your mission is to measure everything we do and tell us what works. You will own the analytics and reporting for our go-to-market efforts, creating the dashboards, models, and insights that allow us to optimize our campaigns, understand our customers, and demonstrate marketing's contribution to the pipeline.

What You'll Do:

• Lead the development and management of our marketing analytics infrastructure, including marketing automation and CRM reporting systems.
• Design, build, and maintain dashboards to track key performance indicators (KPIs) across all marketing channels.
• Analyze campaign performance and lead-to-pilot conversion rates, providing actionable insights and recommendations for optimization.
• Develop models for lead scoring and attribution to help prioritize marketing and business development efforts.
• Partner with marketing and business development leadership to answer key strategic questions through deep-dive data analysis.
• Present findings and insights to stakeholders across the organization in a clear and compelling manner.

Who You Are:

• You have 4-6 years of hands-on experience in a marketing analytics, business intelligence, or data analytics role.
• You are an expert in marketing data and have deep experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM (e.g., Salesforce).
• You are highly proficient with data visualization tools (e.g., Tableau, Google Data Studio) and have a strong command of Excel.
• You are a critical thinker with a passion for finding the "so what" behind the data.
• You are an excellent communicator, able to translate complex data into a clear story for both technical and non-technical audiences.

Minimum Education

Bachelor's degree/equivalent in Marketing, Finance, Computer Science or related business discipline.

Minimum Experience

Five (5) years experience in marketing, advertising, sales administration, or related discipline. Knowledge of the broad application of advanced principles, theories, concepts and techniques in marketing disciplines, project management and information analysis. Strong human relations and communication/presentation skills. Advanced organizational, quantitative and analytical skills, including experience in database marketing. Experience leading complex initiatives in a corporate environment. Customer-focused orientation.

Domicile Information

This position can be domiciled anywhere in the United States. The ability to work remotely within the United States may be available based on business need.

Preferred Qualifications:  

Pay Transparency: The compensation listed reflects the pay range or rate of pay reasonably expected for this posted position at the posted location or locations. If this opportunity includes multiple job levels, the pay information represents the minimum and maximum range for all levels in that job family. Actual pay is determined by several job-related factors permitted by law and relevant to the position, including, but not limited to, experience relative to the job, tenure, market level, pay at the location for this job, performance, schedule, and work assignment.

Pay: US Pay Range: Monthly $9,067 - $13,600

Additional Details: 

FedEx Dataworks is an Equal Opportunity Employer including, Vets/Disability.

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Dataworks does not discriminate against qualified individuals with disabilities in regard to job application procedures, hiring, and other terms and conditions of employment. Further, Dataworks is prepared to make reasonable accommodations for the known physical or mental limitations of an otherwise qualified applicant or employee to enable the applicant or employee to be considered for the desired position, to perform the essential functions of the position in question, or to enjoy equal benefits and privileges of employment as are enjoyed by other similarly situated employees without disabilities, unless the accommodation will impose an undue hardship. If a reasonable accommodation is needed, please contact DataworksTalentAcquisition@corp.ds.fedex.com.