Senior Marketing Specialist

Description

 "Please note that the Job will close at 12am on Posting Close date, so please submit your application prior to the Close Date"

We are seeking a dynamic and strategic marketing professional to lead our Go-To-Market (GTM) strategy for customer engagement campaigns targeting diverse customer profiles, while also driving the customer loyalty strategy. The ideal candidate will combine strong analytical thinking, creative marketing insight, and cross-functional leadership to develop and execute comprehensive GTM plans that enhance customer engagement, strengthen brand loyalty, and accelerate business growth.

Key Responsibilities:

• Plan and execute customer marketing campaigns to acquire, activate, and drive incremental revenue across diverse customer segments.
• Lead and develop the customer loyalty strategy for the MEISA region, exploring innovative and unconventional approaches to strengthen retention, increase lifetime value, and build brand advocacy.
• Leverage strong analytical thinking to extract actionable insights from data, identify growth opportunities, and develop strategic recommendations to enhance campaign effectiveness.
• Manage vendor and partner relationships to ensure efficient execution of marketing initiatives, performance optimization, and alignment with business objectives.
• Excellent stakeholder interaction and communication skills, with the ability to influence, align, and collaborate effectively across cross-functional teams and regional market

Qualifications & Skills:

• 8+ years of experience in marketing activation, customer engagement, and campaign management — preferably within the logistics, supply chain, or transportation industry.
• Exceptional written and verbal communication skills, with the ability to influence and collaborate effectively across teams and regions.
• Proficiency in SQL execution and data analysis, with the ability to translate insights into actionable marketing recommendations.
• Strong understanding of customer segmentation, loyalty programs, and lifecycle marketing.
• Demonstrated experience managing agencies, vendors, and cross-functional stakeholders to deliver high-impact marketing outcomes.
• Creative problem-solving mindset with a balance of strategic vision and operational excellence.

FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity/affirmative action employer and we are committed to a diverse, equitable, and inclusive workforce in which we enforce fair treatment, and provide growth opportunities for everyone.

All qualified applicants will receive consideration for employment regardless of age, race, color, national origin, genetics, religion, gender, marital status, pregnancy (including childbirth or a related medical condition), physical or mental disability, or any other characteristic protected by applicable laws, regulations, and ordinances.

Our Company

FedEx is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World’s Most Admired Companies by "Fortune" magazine. Every day FedEx delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe. We can serve this global network due to our outstanding team of FedEx team members, who are tasked with making every FedEx experience outstanding.

Our Philosophy

The People-Service-Profit philosophy (P-S-P) describes the principles that govern every FedEx decision, policy, or activity. FedEx takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future. The essential element in making the People-Service-Profit philosophy such a positive force for the company is where we close the circle, and return these profits back into the business, and invest back in our people. Our success in the industry is attributed to our people. Through our P-S-P philosophy, we have a work environment that encourages team members to be innovative in delivering the highest possible quality of service to our customers. We care for their well-being, and value their contributions to the company.

Our Culture

Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions, and activities in every part of the world. The FedEx culture and values have been a cornerstone of our success and growth since we began in the early 1970’s. While other companies can copy our systems, infrastructure, and processes, our culture makes us unique and is often a differentiating factor as we compete and grow in today’s global marketplace.